EFECTIVIDAD DEL VIDEO TEÓRICO – ILUSTRADO EN EL PROCESO DE ENSEÑANZA APRENDIZAJE. UNIVERSIDAD DEL ISTMO, CHIRIQUI.

The purpouse of this research is to verify the effectiveness of the use of the videos in the teaching-learning proces of the students in the course of marketing at the University of the Istmo. To

Abstract

To achieve this goal, it was acknowledged about the types of videos that are adecuate to use as a teaching strategy in the course of marketing, and once recognized this aspect, it was verified the level of understanding, motivation and effectiveness gained by the student when the teacher used this teaching strategy.  The results obtained in this research showed that the reisan excellent understanding, motivation and effectiveness by the student when the teacher applied the theory-illustated videos in class, as reflected by the findings detailed in the analysis of results.