Héroes, ídolos y Jóvenes influencers
Industrias Culturales y modelos de identidad en TikTok
DOI:
https://doi.org/10.37467/revtechno.v11.4391Palavras-chave:
TikTok, Héroes, Ídolos, Influencers, Big data, Análisis de contenido, Cultura popularResumo
Este estudio explica cómo la plataforma TikTok puede contribuir a desarrollar diferentes modelos de identidad entre los adolescentes fans, mediados por las industrias culturales. Los modelos teóricos adoptados son los que se centran en la cultura popular (Fiske, 1989) y, más recientemente, en el estudio TikTok (Abidin, 2021). La metodología combina big y small. Se inspira en las técnicas de análisis de contenido. Los resultados muestran diferentes dimensiones desde las que las industrias culturales construyen la identidad de héroes, ídolos o influencers. Las conclusiones se fijan en los retos planteados a la investigación mediante el estudio de esta red social.
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