El estilo de vida electrónico en actividades digitales mediada por la internet
DOI:
https://doi.org/10.37467/revtechno.v15.5060Palabras clave:
Estilo de vida electrónico, Actividades digitales, Valor por la internet, PLS-SEM, InternetResumen
El estudio examina cómo la post-pandemia influyó en las actividades digitales de estudiantes universitarios peruanos, destacando el surgimiento de un "estilo de vida electrónico" debido al aislamiento. Se estudió la relación entre este nuevo estilo y el valor otorgado a internet, concluyendo que este valor difiere entre géneros. Se realizó una encuesta a 189 estudiantes, utilizando un modelo basado en el concepto de e-lifestyle. Los hallazgos reflejan nuevas necesidades e intereses digitales post-pandemia y el cambio en la percepción de la importancia de internet.
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