La microempresa y la responsabilidad social empresarial aplicada

Autores

  • Jorge Mendoza-Woodman Pontificia Universidad Católica del Perú

DOI:

https://doi.org/10.37467/revhuman.v11.4142

Palavras-chave:

Responsabilidad Social Empresarial, PYMEs, Microempresa, Emprendimiento, Vacíos Institucionales, Análisis narrativo, Historias de Vida

Resumo

Se reconoce que la responsabilidad social empresarial (RSE) genera un impacto positivo en el desempeño de los negocios, principalmente en la gran empresa, sin embargo, su sostenibilidad en las PYMEs es debatida. Este artículo propone un modelo de RSE para PYMEs desarrollado a partir de una revisión bibliográfica y que luego fue examinado en un grupo de microempresas que practican RSE. A través del análisis narrativo se encontró que es factible realizar acciones de RSE en estos negocios, pero hay que tomar en cuenta la familia, el trabajo colaborativo y el apoyo institucional como factores adicionales que influencian su sostenibilidad.

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Publicado

2022-12-20

Como Citar

Mendoza-Woodman, J. . (2022). La microempresa y la responsabilidad social empresarial aplicada. HUMAN REVIEW. International Humanities Review Revista Internacional De Humanidades, 14(4), 1–13. https://doi.org/10.37467/revhuman.v11.4142

Edição

v. 14 n. 4 (2022): Monografía: "Novas linguagens e práticas de negócios. empresa de hoje"

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Artigos de pesquisa (monográfico)

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