Turismo y “neuromarketing”, como método de aprovechamiento económico en Panamá Oeste.
The article presents the importance of neuromarketing as an alliance to tourism in Panama, as it is that it should be sold to the brain and not to the body, as it influences the advertisements and promotions of hotels, stores and restaurants. It is suggested that this form of sale it is more open in Panama as in other developed countries.
Keywords:
Neuromarketing, Tourism, Research, PanamaAbstract
- Fecha de recepción, octubre 2020
- Fecha de aprobación, diciembre 2020
- Páginas: 5
Emphasizing how the results obtained should be presented in order to better understand the internal and external tourist consumers.
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Published
2021-08-24
How to Cite
Del Cid Del Cid, A. . (2021). Turismo y “neuromarketing”, como método de aprovechamiento económico en Panamá Oeste.: The article presents the importance of neuromarketing as an alliance to tourism in Panama, as it is that it should be sold to the brain and not to the body, as it influences the advertisements and promotions of hotels, stores and restaurants. It is suggested that this form of sale it is more open in Panama as in other developed countries . Espectro Investigativo Latinoamericano, 3(2), 10–14. Retrieved from https://ojs.bdtopten.com/isaerevistacientifica/index.php/EIL/article/view/65
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