Create Communities of Practice and Knowledge as a Teaching Methodology: the case of SocialOVTT in the Public Relations discipline

Abstract

This is a pilot project within the university teaching and learning context in the area of public relations and in the field of Information and Communication Technology (ICT). Specifically the project is related to the creation of Communities of Practiceand Knowledge, in order to encourage a holistic and practical  training, which ensures technical and personal skills to teachers and students from the point of view of the construction of their collective digital identities. Furthermore, encouraging professors towards the academic excellence and improving employability of students emphasizing the entrepre-neurship as a self-employment opportunity. This practical approach has Rheingold (1993) as reference, to whom computer- mediated communities (CMO) are generating online communities that foster networks of personal relationships in the cyber-space,characterized by high levels of commitment. This experiment intent to train on efficient and professional use of social media and the Internet, from an ethical, inclusive and multidisciplinary point of view, matching the invisible learning proto-paradigma(Cobos, 2011), and promoting knowledge dialogue, as the paradigm of the Fourth Culture (Lehrer,2010). The initial results encourage extending the experiment to larger groups.