López Salazar JL, López Aguirre JF, Pomaquero Yuquilema JC, Vasco Vasco JA. Implementation strategies of a crm system from an endomarketing perspective to foster positive organizational behavior . revtechno [Internet]. 2023 Sep. 2 [cited 2024 Dec. 23];15(1):163-75. Available from: https://ojs.bdtopten.com/33015.eaapublishing/index.php/technorev/article/view/718