Innovative marketing strategies in dentistry: The potential of the doll as a brand image
DOI:
https://doi.org/10.37467/revtechno.v15.5095Keywords:
Brand image, Corporate mascot, Sport mascot, Dental Offices, Industrial designs, Target audiences, MarketAbstract
The creation of 3D-printed corporate mascots is a complex scientific and social process. It requires the use of 3D printing technologies, engineering, and design, while taking into account ethical, legal, and moral considerations. Creating a unique and personalized mascot allows for an emotional connection with patients. Mascots have the potential to have a significant impact on businesses, including dental clinics. In this sense, they help to create a strong and memorable brand identity. This potential represents an opportunity to use corporate mascots as a marketing element, especially on social media as a distinctive element from the competition.
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