The Power of Click: The Consumer and the New Ways of Digital Advertising
DOI:
https://doi.org/10.37467/gka-revtechno.v4.884Keywords:
Advertising, Consumer, Digital Media, Social Media, Interaction, Technology, New Capacities, DevicesAbstract
The use of the new digital media has forced consumers to develop new physical and psychological abilities as well as brands have adapted their messages to the media that the public is using.
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